Saga is a Layer 1 blockchain protocol that allows developers to design their own dedicated chains for running applications. Learn more in this article.

 universe right now is the lack of accessible tools for developers. Many people interested in designing new 

 projects struggle to find the right software developer kits (SDKs) for their projects. The Saga ecosystem aims to fix this issue by providing unparalleled support to app and game developers. 

Can the Saga ecosystem really become the premier chain for web3 development? Keep reading to learn how it works and see whether it's likely to attract new developers.

 blockchain protocol. It allows developers to design their own dedicated chains for running applications. People who work on Saga all share the same security, scaling solutions and SDKs, but they each get their own unique chain that they can customize to suit their needs.

 of technology, crypto and finance enthusiasts. CEO Rebecca Liao is a co-founder of the Skuchain project, the designer of the 

 and a former international corporate attorney. Other members of the founding team include former Tendermint executive Jin Kwon, Blocktech Ventures founder Bogdan Alexandrescu and 

. They realized that there was a major need for a development-focused blockchain specifically designed for game project development. Saga's mission has attracted many major investors, 

Saga aims to create a new system for web3 project developers. Currently, most developers have to choose between the ease of working on an established chain like 

 versus the convenience and customization of designing their own chain. The Saga team realized that the most effective option for game developers would actually be a combination of the two types of development environments.

Saga wants to let developers set up their own sovereign blockchain so they can decide how things like 

 and transaction fees work. However, Saga also aims to provide extensive support for developers in its ecosystem. Its underlying framework ensures that people still have excellent security and a reliable validator set, no matter what their gaming project is.

 ecosystem, whose interchain web development standard is a set of protocols that allows a broad variety of blockchains to communicate with each other. The Saga network uses the 

 and the shared security system of the Cosmos ecosystem to manage the network, and has created its own Layer 1 chain that runs the entire Saga ecosystem and can do things like automatically launching 

The Saga Mainnet handles each developer's compiled smart contract binary. However, it also runs parallel dedicated chains that function as virtual machine (VM) modules capable of handling a specific set of smart contracts. End users for blockchain games and other apps interact only with the dedicated blockchain, while the developer's system manages the fees and individual transactions on the Saga Mainnet.

All of the chains on Saga are validated through optimistic coordination, which requires every Saga validator to validate each chain in the Saga ecosystem via 

 validation, verifying transactions by temporarily locking Saga tokens.

The Saga network contains a lot more than just the basic features offered through the Cosmos SDK and ecosystem. In addition to the software development tools and helpful interface for Saga's validators and developers, the ecosystem also contains the following features.

The overall layout of the Saga ecosystem starts with the Saga Mainnet. Built on the Cosmos hub, this framework includes a full validator set and a dedicated blockchain for handling all smart contracts. The basic protocols are passed on to each child chain in the system, and information is relayed back and forth between the main chain and all of the secondary chains. Saga's validators stake tokens, and then check to make sure every element of the topology follows Saga’s regulations.

 are a method for creating a dedicated blockspace that a developer can manage. These chainlets function as virtual machines that can handle smart contracts and automatically launch Celestia rollups. Each chainlet is its own blockchain that handles nothing but a specific gaming project. Developers decide on the gas fees they'll charge users, and can add chainlets as their projects expand and require more throughput from the remaining validators.

Saga's shared security relies on both the Cosmos hub and its own set of validators to secure the network. Validators on Saga’s network are monitored by auditors who can catch potential issues with individual dedicated chains. If anyone in the validator set fails to properly confirm a smart contract, their staked tokens are automatically confiscated.

 is a publishing system for gaming developers who want to create their own blockchains with help from Saga. It offers infinite scalability, seamless 

 and transactions without gas fees. In addition to use of the Cosmos SDK, developers who choose to publish their game through Saga Origins receive access to a variety of helpful marketing and distribution tools.

 is an interconnected blend of all the developers and projects in the Saga system. Though each sovereign blockchain is fully independent of others, they all join together to offer users a variety of exciting web3 projects. People interested in checking out the latest blockchain designs can join the Multiverse and browse all the neat concepts built on Saga.

To help get the Saga validator system started, Saga released 

 to its community members. People were eligible for the 

 if they had participated in the staking program or played in tournaments to promote Saga ecosystem games. The airdrop eligibility period required remaining validators and other participants to be active between January and October of 2023. Once the airdrop began allowing people to claim tokens, it continued to run until Mar 27, 2024.

 consists of four separate phases. The company has already completed the Andromeda and Cassiopeia phases, which focused on designing the Mainnet and setting up the system of Saga validators. Currently, the Saga team is in the Pegasus phase, which is about releasing tokens and opening the Saga Mainnet to the public. Sometime in late 2022, Saga’s team hopes to reach their Mainnet V2 phase, which will prioritize a new version of the Saga Mainnet with more features and options for dedicated blockspace.

SAGA tokens are the primary method for paying fees on the Saga network. These tokens are also used for staking, and function as a method of confirming Saga transactions. There are a total of 

, of which around 90 million have thus far been released. Saga plans to distribute its tokens as follows:

SAGA is still in the early stages of its token launch. However, it’s already surprised investors, having debuted at $4.91 on Apr 9, 2024 before quickly surging to its ATH to date of $7.60. It then steadily declined over the next few days to its current price of $3.06 as of Apr 19, 2024.

 SAGA, with its experts believing SAGA’s price will reach $15.73 by 2025 and decrease in 2027 to $6.27, before rising again to $13.45 by 2030. This bullish sentiment is amplified by analysts at Changelly, 

 SAGA’s price will increase to $6.91 in 2025, $14.21 in 2027 and $44.36 in 2030.

Looking to trade Saga tokens? Bybit now offers SAGAUSDT Perpetual contracts. To get started, you’ll first need to 

, then fund it with cryptocurrency and navigate to the 

SAGA has done an extremely impressive job of attracting users, and seems poised to become the big coin debut of April 2024 with its high price.

However, it's hard to say whether SAGA can maintain its price in the long run. It's quite common for new startups to have a strong start and then drop in price once their project fails to take off. If the Saga ecosystem can’t attract new developers and continue to release impressive projects, investors could see some major SAGA losses in the future.

Since this coin is so volatile right now, investors need to 

. It has the potential for both big profits and big losses, so you’ll want to carefully consider how these price shifts might affect your portfolio. For best results, avoid investing more than you can afford to lose, make sure you diversify your investments — and 

By offering developers the chance to create their own dedicated chains, Saga offers a more convenient and scalable system for blockchain gaming. Its helpful features and low transaction fees have already attracted many people, and it's no surprise that many others are interested in the project. Furthermore, SAGA tokens have had a promising start with extremely impressive growth. If the Saga company can successfully capitalize on its early buzz, it has a bright future.

Intermediate

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Saga (SAGA): Catalyzing the Multiverse With Scalable Chains

Discover BitBrawl (BRAWL), a cross-chain compete-to-earn game on Solana with diverse modes, playable NFTs, and a fun, competitive experience.

 gaming has continued to grow with diverse projects looking to tap into this vibrant and promising space. That said, most of the games have focused on the play-to-earn (P2E) aspect of web3 gaming, which has saturated the web3 space with games that lack both enjoyable gameplay and sustainable reward systems.

 is looking to change that by creating the first cross-chain compete-to-earn (C2E) web3 game that encompasses fun, competition and rewards.

 is a cross-chain compete-to-earn (C2E) fighting game built on 

 that aims to provide fun and sustainably reward players. 

Its native token, BRAWL is used to power its compete-to-earn ecosystem.

s mission is to accommodate every player type — from games for competitive players to games for fun that you can play with friends and family. It's also focused on supporting a sustainable compete-to-earn ecosystem featuring weekly, monthly and even yearly tournaments to fairly reward players.

s storyline is based on 10,000 NFTs (brawlers) competing for glory, each one of them with unique skill sets originating from four regions: Nedunia, Ghule Islands, The Dynasty and The Underground.

The Nedunia region is a distant, secret planet consisting of one-eyed humanoids who use logic and rules to maneuver in it. In contrast, the Ghule Islands consist of ghouls who thrive on the adrenaline that comes with fighting.

The Dynasty is a city in the sky whose occupants are known for their ability to wield steel and move around in airships. Finally, The Underground is situated inside a dome on a gas-based asteroid. Its inhabitants have implanted artificial chips in order to manage the fluctuating levels of oxygen and nitrogen at different levels of the dome.

s gameplay involves player vs. player (PvP) matches known as brawls. Each player starts with three lives. Once a player loses all three, the game ends. There are also 2v2 or 3v3 matches for more fun online.

Gameplay consists of the following elements.

Non-fungible tokens (Brawlers) are a crucial component of the 

 game. Each of the NFTs has varying rarity, which will influence the amount of rewards you receive. There are four rarity classes of BitBrawl NFTs: common, epic, mythic and legendary. Each of the four regions in the game has been allocated 2,150 common NFTs, 250 epic NFTs, 100 mythic NFTs and 25 legendary NFTs.

Skins help you customize the in-game appearances of your Brawlers (NFTs). Once you 

 on OpenSea, you can connect your wallet and customize how you want to appear in the game. Skins are purely cosmetic, and do not enhance your NFTs’ power.

 has also partnered with other NFT games to allow you to play for free with their characters. Some notable names partnering with 

 include Karate Combat and G2A, in addition to UFC players such as Khamzat Chimaev and Darren Till. Better yet, 

s individual licensing method for NFTs allows you to play using NFTs such as those of 

BRAWL is the native utility token for the 

 game. It’s built on Solana, and has a total supply of 10 billion. As a functional token, BRAWL powers the game's in-game economy. BRAWL use cases include the following:

 in which you can use tickets to spin the wheel and earn points. As a BitBrawl NFT holder, you’re guaranteed daily tickets, with a chance to earn between 10 and 10,000 points.

You can also earn more tickets by partnering with the community, referring friends or participating in missions in the mission hub. Of the total BRAWL supply, 5% has been allocated to rewarding the community through airdrops.

The online gaming world is highly competitive, and 

 has designed a game in which everyone's a winner. The focus of the game is more on competing to earn, rather than simply playing to earn. As such, its competitive and rewarding design makes it fun and enticing.

 has adopted a unique licensing method that allows players to use playable characters from other games. This design makes the project scalable and flexible, so essential to the rapid growth being witnessed in the web3 gaming space. In fact, 

 could experience remarkable growth, especially when the NFT gaming narrative returns.

That said, this isn’t financial advice, and doesn’t guarantee future returns on BRAWL tokens. We highly recommend that you 

 or any other projects in the cryptocurrency market.

You can buy BRAWL on Bybit. It’s available on the Spot trading platform as a 

 provides a competitive but fun way to engage in web3 gaming. With over 10,000 Brawlers to choose from, players can explore the four regions and engage with others through the three modes in the game. 

s partnership with projects that allow the use of other NFTs in the game is also a unique approach.All in all, 

 is one Solana-based project to watch, due to its innovative gameplay and fun approach to gaming.

Beginner

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BitBrawl (BRAWL): Fight for Glory in a Cross-Chain Combat Adventure

Discover how to easily mint and buy Runes tokens with the Xverse Runes wallet and Magic Eden marketplace, unlocking investment opportunities on the Bitcoin blockchain.

) reward halving is a monumental occasion for both the crypto industry and users. Halving is a once-every-four-years event that always draws significant attention. However, the April 2024 event is special on an entirely new level, thanks to the highly anticipated launch of the 

 protocol, schƒeduled to go live right after the halving kicks in.

Runes is a revolutionary standard for creating fungible tokens on the Bitcoin blockchain. The standard is widely anticipated to set a new paradigm on the Bitcoin network, turning it into a thriving multi-asset ecosystem with significant trading and investment opportunities. Most importantly, Runes is vastly more efficient and user-friendly than BRC-20, an earlier Bitcoin fungible token standard.

 is a new token standard and technology for creating fungible cryptocurrencies on Bitcoin’s blockchain. (This new token standard is not to be confused with RUNE, the native token of 

). It allows users to issue and manage fungible tokens using Bitcoin's unspent transaction outputs (

), which represent the outputs of standard Bitcoin transfers. The concept of Bitcoin Runes was introduced in September 2023 by Casey Rodarmor, the enigmatic developer who also created Bitcoin 

Runes is widely expected to go live right after the Bitcoin 

 event (scheduled to occur on Apr 18, 2024, it's estimated to actually occur on April 19 or 20). The first Runes token will most likely be issued by Rodarmor himself. Following that, it's expected that a large number of Runes tokens will appear on Bitcoin, quickly leading to a thriving trade and creating investment opportunities on a scale that Bitcoin has probably never seen before.

Back in 2023, Rodarmor's Ordinals technology opened up a unique way of creating Bitcoin-based 

. Runes will now usher in an era of fungible crypto tokens on the blockchain. While it's not the first fungible token standard for Bitcoin, it's estimated to be the first technology that facilitates an efficient and user-friendly way of creating Bitcoin-based cryptos.

Runes will introduce a lightweight method for creating fungible assets on Bitcoin, thanks to its utilizing the blockchain's native UTXO model. The process of creating and transferring Runes tokens involves attaching messages, called Runestones, to a Bitcoin transaction. As such, there's no need to create any additional UTXOs or other unnecessary elements on the network. By using ordinary UTXOs generated during Bitcoin transfers, Runes avoids placing any significant load on the network.

Which Projects Are Building on the Runes Protocol?

Although the first fungible Runes tokens won't appear on the network until after the halving event, some projects have already begun experimenting with the concept by introducing Runes-themed Bitcoin NFT collections based on the Bitcoin Ordinals protocol. Typically, these projects promise 

 of their future fungible tokens to people who have purchased NFTs from their current collections.

Runestone is one of the earliest and most popular Runes-themed projects. It’s a Bitcoin NFT collection based on Ordinals, with each NFT depicting a 3D stone that has an ancient rune symbol inscribed on it.

There are 112,400 Runestone NFTs in the collection, and many of the items are listed for sale on 

, a popular multi-chain NFT marketplace. As of Apr 17, 2024, the most expensive Runestone NFT is listed for an asking price of 787 BTC. Notably, with a market cap of 9,779 BTC ($606,042,181), Runestone is currently the highest-capped Rune-themed Bitcoin NFT collection and the second highest-capped NFT collection overall, right behind the legendary Ethereum-based 

Rune Pups is another high-profile Runes-themed Bitcoin NFT collection. Each NFT in the collection is a rune-laced drawing of a broadly smiling creature, which does somewhat resemble a pup. There are 10,778 NFTs in the collection.

Pups are among the most popular Runes NFTs, with a highest asking price of 777 BTC (for item #10,733) and a market cap of 1,301 BTC (~$80 million).

 is a collection of 21,000 NFTs, each with a dynamically changing set of ancient rune symbols. Owning an NFT from the collection will automatically open up ways to mine new fungible tokens that the project plans to introduce as soon as Runes is operational. As such, this collection goes beyond simple NFT ownership, turning your non-fungible tokens into yield-generating assets.

Runes isn't the first fungible token standard for Bitcoin. This honor belongs to the 

 standard introduced in March 2023. Unfortunately, BRC-20 is a cumbersome and inefficient way of creating Bitcoin-based fungible cryptos. It relies on inscribing data into tokens using the Ordinals protocol, and generates a lot of "junk" UTXOs on the network.

Due to the novelty of the BRC-20 technology, many Bitcoin users jumped on the idea of using it to issue their tokens, seriously congesting the network and creating a significant "anti-BRC-20" sentiment within the Bitcoin community.

Runes fungible tokens are, however, vastly different from 

. The Runes technology utilizes Bitcoin's native UTXO model, doesn't generate "junk" outputs on the network and places a very modest load on the blockchain. Thanks to all of these advantages, Runes tokens are likely to lead to a much more active and robust trade in fungible assets as compared to BRC-20.

In Runes terminology, issuing a new fungible token is called “etching,” while adding tokens to the existing supply is known as minting. If you prefer to etch and mint Runes tokens on your own, the process is relatively easy for the technically minded.

 software and run your own full network node. Then, install 

 for the Ordinals and Runes protocols. The latter has been implemented under the Ordinals software packages. Ensure that you thoroughly practice etching, minting and transferring on the test network to familiarize yourself with the protocol.

You can also pre-buy Runes on Magic Eden. Probably the best wallet to use for these purposes is Xverse's 

, as it’s specifically designed for user-friendly Runes token management and easy integration with Magic Eden. This marketplace is currently the go-to platform to get early Runes tokens and Runes-themed NFTs.

You can buy any Runes-themed Bitcoin Ordinals NFT on Magic Eden in order to have Runes fungible tokens airdropped to your wallet once the protocol's operations kick in.

If you’re not able to buy your NFT in time, it’s still not too late to get your hands on one of the most promising assets in the market. You can still wait for Runes to be listed on 

The arrival of the first Runes tokens is expected to liven up Bitcoin like virtually nothing before. Ordinals were a paradigm-setting innovation, but they were focused on non-fungible assets, which have traditionally lagged behind cryptocurrencies in terms of trading and investment applications. BRC-20 tokens were the first fungible assets on the Bitcoin platform, but their inefficient, network-clogging mode of operation severely limited their adoption and use cases.

Runes are different: For the first time in the history of Bitcoin, there’s an efficient, native way of creating and managing fungible crypto assets on the Bitcoin blockchain. This heralds a plethora of unique 

 for Bitcoin enthusiasts — at the very moment when the much-anticipated halving has arrived!

Advanced

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How to Get Into Bitcoin Runes With the Runes Launch at Halving

Nolus is a decentralized finance lending protocol with cross-chain capabilities. Learn more about how it works in this article.

One of the big advantages of decentralized finance (

) is that it provides more options for users. People who cannot get traditional loans because a typical bank deems them "high-risk" can turn to the DeFi sector to borrow crypto assets. The Nolus Protocol is a new DeFi lender that offers users all sorts of exciting opportunities. To see how this intriguing project works, explore this guide to learn all about Nolus.

 is a DeFi lending protocol. It has cross-chain capabilities that let people choose the most favorable rates possible and avoid the need to save up funds for liquidity.

Nolus was founded by Ivan Kostov and Kamen Trendafilov. Kostov worked in traditional finance, while Trendafilov has a background in marketing and business. During their time in these sectors, Nolus's founders realized that blockchain networks had the potential to revolutionize banking. They decided to join together and create a new leasing system that makes the most of DeFi products instead of just trying to mimic past banking methods.

Nolus started work on its plans in 2022 and officially launched its mainnet in 2023, having successfully completed several investing rounds and receiving 

 Token Metrics, Autonomy Capital, Everstake and more.

Nolus aims to tackle three problems common in crypto lending markets:

 software developer kit (SDK). Its code is entirely open sourced, and is updated and changed only when all stakeholders in the Nolus community vote to do so. According to the Nolus white paper, its ecosystem’s goal is “to build a novel user experience–driven automated money market” that facilitates direct interactions between lenders and borrowers without involving any other users.

The Nolus lending method starts with lenders choosing to supply 

 to the system. Any borrower who submits a down payment can get a loan from this supply of stablecoins. Both the coins and the down payment are 

, and interest is determined based on the value of the items. There’s no fixed repayment schedule, but the smart contracts ensure that interest is automatically removed from the collateral, and then paid to the lender at regular intervals. Once the user decides to repay the lease, the original assets are released from the smart contract.

Nolus's lending protocol includes many ways for customers to profit and enjoy convenient services. Here are the main DeFi products you can access through Nolus.

DeFi leasing on Nolus is designed to be as convenient as possible. Customers don’t have to go through a lengthy application or pay a lot of fees to other users. You just enter your collateral and get a loan of up to three times the value of the initial investment. Interest rates vary between 11% and 18%, based on the market value of the digital assets. The 

 allow the loan to be repaid on your own schedule. However, keep in mind that you pay more interest if you wait a longer amount of time to repay the loan.

If you want to earn money based on your existing crypto, you can join one of the many 

 on Nolus by submitting stablecoins in exchange for interest-bearing Nolus crypto. When you're ready to withdraw your funds and stop participating in DeFi leasing, you can cash out your Nolus tokens to receive your initial asset, plus any additional interest or network fees you’ve earned.

Nolus's system of money markets isn't the only thing they provide. Users who decide to 

 a crypto asset on Nolus can earn more money. The Nolus ecosystem offers the option of staking NLS tokens in exchange for various incentives. Lenders receive higher amounts of rewards for lending stablecoins, and borrowers get a lower interest rate.

Nolus has had some impressive growth since its launch in 2023. In just six months, the lending protocol has assisted with thousands of loans, collectively worth $8.6 million in total. Its team calculates that they've managed to achieve an average 

Nolus hopes to expand on this momentum in 2024. Its main plan is to continue marketing the lending protocol heavily, attracting more users who want to do their own research and find the best possible loans. To further attract users from the DeFi sector, Nolus aims to add more support for other crypto tokens and increase network liquidity. Nolus stands for community-led governance, so they don't have a long-term road map in place. Instead, they plan to evolve and adjust to suit whatever community needs arise in the future.

. It allows users to adjust their interest rates, and it's also a 

. People with NLS tokens can vote on how the platform is run and help implement new changes for the platform. The NLS token has a total supply of 1 billion. Nolus’s plan is to gradually mint tokens over a ten-year period, and implement a token buyback program to help maintain value. NLS token distribution will be as follows:

When the NLS token was released in the summer of 2023, Nolus prices were fairly stable. However, now that investors can sell their NLS tokens, prices have become more volatile. Starting in December 2023, NLS prices 

, and although the token currently seems to be dropping from its all-time high of $0.10, more price increases seem likely in the future.

Not only is the market for the NLS token quite bullish right now, but the Nolus lending protocol is also attracting a lot of positive attention in the crypto space. If the network can maintain its positive attention and attract more users, prices seem likely to rise even further. CoinCodex predicts Nolus prices will stay in the $0.04 to $0.19 range for 2025, and hit 

. This attitude is backed up by crypto influencers such as Crypto Revolution, 

 an underrated crypto with a lot of potential for growth.

The Nolus project is a well-thought-out crypto protocol that offers users significant advantages. Its innovative approach to lending could potentially attract a lot of users from the DeFi space. In addition to having a reliable system backed with effective technology and a detailed white paper, NLS digital assets have also experienced some promising growth patterns. The crypto asset has had a slow yet steady climb in price, and now that it's trending in crypto news, it seems poised to take off.

However, keep in mind that it's still important to 

 on digital assets. Some crypto investors might find it concerning that the Nolus project is mostly backed by marketers, instead of blockchain enthusiasts. There have also been some tech issues, such as the 

 that led to some unnecessary margin calls. Subsequent issues could limit price appreciation of its crypto assets. Therefore, it's necessary to approach Nolus with caution and not overextend your finances.

Nolus's DeFi lease system allows people to obtain easy access to crypto. Its innovative approach provides investors with significant advantages. Unlike traditional finance, there's no lengthy application process, and in contrast to many other blockchain networks Nolus doesn't have frequent margin calls or high network fees. As long as Nolus doesn't run into any technological issues or financial problems, its network is likely to have a lot of success in the DeFi space.

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Nolus (NLS): Crafting Liquidity's Future With Leading DeFi Leases

web3

Metaverse

We're familiar with Instagram, TikTok & Twitter. But an abundance of Web3 social media platforms deserves our attention. Dive right into the rabbit hole with us! 

Web3.png

The World Wide Web and its resources have become entwined with everything people do, from basic banking activities to dating and keeping up with family. Yet, most of this arose as a byproduct of Web2, or Web 2.0. One of Web2’s defining aspects was the rise of social media. Centralized social media platforms like Facebook, Twitter, Instagram and more recent entries like TikTok have 

 people interact, exchange information, launch businesses, and market. 

 social media platforms share similar disruptive effects, but carry them out differently. Let’s dig into what some of those differences are, and which five social media platforms you should keep an eye on.

For anyone following the ups and downs of the cryptocurrency market, one of the big selling points is its underlying 

. What makes it so appealing is that it employs a decentralized ledger. Without drifting too far into the technical explanation, think of it as lots of different people (or computers) hanging on to a copy of all the transactions. Combine that with solid encryption and you’ve got a pretty secure, if not necessarily stable, method of trading securities or assets like cryptocurrency.

A decentralized social media platform aims to employ a similar structure on the decentralized ledgers of blockchain. These platforms rely on independently run servers, rather than independently stored ledgers. So, a decentralized Twitter alternative will have multiple servers running the software. Among other benefits, that removes the problem of a single point of failure: If one server goes down, it doesn’t cripple the entire service. It also provides superior user control, potentially enabling free speech and limiting censorship.

In essence, by disconnecting social media from corporate control, a decentralized platform offers an opportunity for true user-owned content.

A popular term used in marketing circles is 

 (UGC). This refers to the content that an actual product or service users create, which heavily features the product or service. The content creators aren’t paid for the content and aren’t sponsored by the company. In practice, though, it amounts to free advertising. For example, the camera company GoPro garnered enormous benefits from this kind of content via YouTube videos of people engaged in various sports activities. Yet, in many ways, this content remains under the control of corporate entities. YouTube, for example, can take videos down. Other social media platforms also maintain the right to delete content, which often results in legitimate content being taken down, including legitimate advertising and marketing content.

With a decentralized social media platform, the power to upload or delete content typically rests with the users themselves. They decide what gets posted and what comes down, based on their principles. That makes their content truly user-owned because no third party can arbitrarily choose to delete their images, videos or comments with little or no recourse for the users. It also means that people can upload content that might disturb the sensibilities of others. For example, a user in a location where the government or police are engaged in violence against their citizens can upload videos without concern that an admin in an air-conditioned office somewhere will censor it.

Web3 Social Media vs. Traditional Social Media Platforms

In some ways, you can distinguish a Web3 social media platform from a traditional social media platform by whether it’s decentralized or centralized. If it’s decentralized, it’s probably a Web3 platform. If not, it’s probably a traditional platform. Of course, the differences run a lot deeper than that.

One of the guiding principles of traditional social media, much like websites, is that you want to keep people on the platform as long as possible. That often means limiting what content can move between platforms, and even limiting what other sites you can link to on a given platform. By keeping displayed content limited to what appears on the parent platform, you encourage users to stay on that platform. Decentralized social media will typically not limit where content comes from or where links will lead users. In essence, it helps democratize content distribution.

Ideally, Web3 platforms will also operate on a permissionless basis, as well as on a trustless one. In other words, you won’t rely on third parties to grant you access to the platform, nor will you rely on them to mediate your interactions with other users. This should facilitate community-building in the way Web2 social media platforms have promised, but has ultimately failed to deliver.

Best Web2 Social Media Platforms For Web3 Marketing

While Web2 social media platforms aren’t always the best for privacy and user control, they’re still enormous platforms for marketing the content you post on Web3 platforms. While the best site for any content will vary, big Web2 hitters are generally your best options for promoting your work. These sites include:

While Twitter used to be a huge platform for creators, the change in ownership – and uncertainty about policies moving forward – has driven a lot of creators off the platform. Many people are waiting for things to shake out before deciding if they’re staying or going back.

With these essentials out of the way, let’s look at some of the big Web3 platforms you’ll want to keep an eye on as a creator.

 is a content-focused platform that lives up to the Web3 dream. It’s decentralized and uses blockchain to store content such as blogs and social graphs. That makes the content posted there much more portable between different apps. It also facilitates monetization for creators looking to build audiences.

 caters to the music crowd, both creators and listeners, serving as a streaming service with some crypto baked into the app’s DNA. It’s blockchain-based, with the audio files time-stamped at the time of upload. While the monetization of the app is still finding its feet, the audio tokens people can earn are tradeable on several crypto exchanges.

 is less a social platform in and of itself, and more of a framework for other social media platforms. Its core design lets people build social apps, and supports blogging platforms as well. It employs the basic decentralized option of blockchain technology, but its main attraction for creators is that it rewards them with in-house cryptocurrency. While the exact mechanics of the rewards are complex, the idea is that there is a rewards pool for creators. The platform keeps values stable by soft-pegging the cryptocurrency to the U.S. dollar.

 platform promotes itself as an alternative to Facebook, but also includes some monetization features more common to platforms like 

. The platform rewards users for interacting with it by posting new content. The rewards take the form of Ethereum cryptocurrency. Users can spend cryptocurrency on the site to fund their advertising. They can also support other creators on the site by pledging some or all of their crypto rewards to subscriptions to other users.

 is something of a unique animal in the Web3 world. It’s built a full-blown metaverse social media platform, named Massina, and aims to develop video games for the Web3 world. Its first foray into that gaming space is called 

, in which users earn rewards through their play. While the game remains in the early stages, it also leverages the unique facet of using NFTs as the primary character design. While the NFTs all originate in-house at this point, and must be acquired at auction, the company plans down the road to let users upload their digital assets.

The world of Web3 and the social media platforms that will live there are still firmly in the development stage, but they’re developing fast. These platforms will reject the received wisdom of centralized social media and embrace the opportunities for decentralization that blockchain provides. Their websites will allow for much greater privacy and content mobility between apps and help secure user-owned content for the creators. While still in its nascent stages, the cryptocurrency potential of blockchain also provides options for rewarding users on these sites for participation, content creation and even gameplay. With those options in place, it’s only a matter of time before the internet sees a new revolution.

Top 5 Web3 Social Media Platforms in 2023

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